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What is Your Mission Statement?

Posted on: August 3rd, 2017

What is your Mission Statement?

A mission statement is defined as a formal summary of aims and values of a company, organization, or individual.

Recently I have been thinking a lot about my mission. I firmly believe we are here on this earth for a specific purpose and plan. I believe no one was born by mistake. I also believe that without clear direction and objectives, we are all susceptible to being aimless and never really living to our full potential. We often think of mission statements in relationship to organizations. Here are a few mission statements from familiar organizations:

  • The U.S. Army’s mission is to fight and win our Nation’s wars by providing prompt, sustained land dominance across the full range of military operations and spectrum of conflict in support of combatant commanders.
  • Nike’s mission statement is “To bring inspiration and innovation to every athlete* in the world.” The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, “If you have a body, you are an athlete.”
  • Starbucks mission statement 2013. “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”Sep 14, 2013

Each of these organizations have clear mission statements that speak to their existence. These mission statements help to develop the goals and objectives that lead to organizational success. Consequently, everything that is done within the organization should be a reflection of the overall mission. What if we developed personal mission statements? What if we discovered and developed a specific mission for our life? Would we begin to operate on purpose? Would we become more enthusiastic and passionate about our lives? I pose these questions for you to ponder. I cannot answer the questions for you. I have decided to develop my mission statement and begin the journey of aligning my actions to my mission. If you have been challenged in discovering your way in life, I encourage you to join me in this exercise. Let’s discover what happens.


Alicia M. Lurry MA LPC CRC